AI, tech & the history behind it

I write about why technology adoption actually works - or doesn't.

I spend my working life joining the dots between AI tools and business problems inside large organisations, making sure that the are genuinely used and have impact, not just licensed and left on a shelf. Here I write about the patterns behind that - sometimes through enterprise AI, sometimes through the industrial history that got there first.

Recent writing

• Why Enterprise AI Keeps Failing — And Why Nobody Talks About It

  Opening post in a series on the cognitive biases and fallacies behind failed AI rollouts

  Every week, another press release. Another transformation. And then, mostly, silence.

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